Digital Marketing Specialist

    Michael Paningbatan

    Helping businesses grow through strategic digital advertising with Google Ads & Microsoft Ads expertise

    About Me

    MP

    Michael Paningbatan

    Digital Marketing Specialist

    I'm a strategic digital marketer with expertise in Google Ads and Microsoft Ads campaigns, helping businesses achieve their marketing goals through data-driven approaches and creative solutions.

    With a passion for optimization and performance analysis, I specialize in creating effective digital marketing strategies that drive traffic, generate leads, and increase conversions while managing budgets efficiently.

    Beyond paid advertising, I've developed complementary skills in social media marketing, SEO, and web development to provide holistic digital marketing solutions.

    Strategic Targeting

    Identifying and reaching the right audience through precise targeting techniques across search, display, and video networks.

    Data-Driven Optimization

    Continuous campaign improvement through analytics, A/B testing, and performance tracking to maximize ROI.

    Creative Solutions

    Developing compelling ad copy, visuals, and landing pages that resonate with target audiences and drive conversions.

    Work Experience

    Senior Digital Marketing Specialist

    Freelance
    Jan 2020 - Present
    4 yrs 5 mos
    • Manage Google Ads and Microsoft Ads campaigns for multiple clients across various industries.
    • Develop comprehensive digital marketing strategies that align with client business goals.
    • Optimize campaigns for maximum ROI through A/B testing, audience refinement, and budget allocation.
    • Prepare detailed performance reports and communicate results to stakeholders.

    Digital Marketing Manager

    Depth Offshore
    Jun 2017 - Jan 2020
    2 yrs 7 mos
    • Executed paid search and display campaigns across Google and Microsoft platforms.
    • Conducted keyword research and competitive analysis to identify marketing opportunities.
    • Created compelling ad copy and landing pages optimized for conversion.
    • Implemented tracking and analytics solutions to measure campaign effectiveness.

    Digital Marketing Campaign Specialist

    Teledirect Telecommerce
    Aug 2015 - Jun 2017
    1 yr 10 mos
    • Assisted with the setup and management of Google Ads campaigns.
    • Helped develop social media content strategies across multiple platforms.
    • Conducted basic SEO tasks including keyword research and content optimization.
    • Supported web development projects with content updates and basic HTML/CSS.

    My Skills

    Paid Advertising

    Google Ads95%
    Microsoft Ads90%
    YouTube Ads85%
    Display & Remarketing85%
    Shopping Campaigns80%
    Performance Max75%

    Get In Touch

    Let's Connect

    I'm always open to discussing new projects, creative ideas or opportunities to be part of your vision.

    Send Me a Message